Autumn 2019

Business at the centre

An interview with Sascha Lötscher, managing partner of G+A

Gottschalk + Ash International (G+A) occupies a spacious, detached property in the pleasant Englisch Viertel neighbourhood in the Hottingen district of south east Zürich, where the small team works under the leadership of managing partner Sascha Lötscher, who joined in 2003 and became a partner in 2004. Founding partner Fritz Gottschalk, now 82, comes to work for several hours each day, and has a role in every project. Lötscher is also a board member of the Swiss Graphic Design Foundation, which he and Gottschalk helped to found in 2006. (The Foundation aims to classify and document the ‘entire lifeworks’ of Swiss graphic designers now retired or deceased.)


Swiss passport, 1985. Despite a redesign in 2003, Gottschalk + Ash’s original design is possibly the most memorable iteration.
Top. New G+A partner Mattia Conconi  with Sascha Lötscher and founder Fritz Gottschalk. Photograph: Philip Sayer.

Swiss passport, 1985. Despite a redesign in 2003, Gottschalk + Ash’s original design  is possibly the most memorable iteration.

John L. Walters, editor of Eye, London

Read the full version in Eye no. 99 vol. 25, 2019


Eye is the world’s most beautiful and collectable graphic design journal, published quarterly for professional designers, students and anyone interested in critical, informed writing about graphic design and visual culture. It is available from all good design bookshops and online at the Eye shop, where you can buy subscriptions and single issues.

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