Spring 2014

Focus on the narrative

Simon Wheeler interviewed by Richard Krzyzak

Simon Wheeler has been a highly regarded food photographer since the 1980s, when he started shooting stories for food magazines and the Sunday supplements in the UK. Although originally from Dublin, he learned his trade in a busy photographic studio in London where he worked on advertising campaigns for, among others, Harrods, Swatch, Dunhill and Range Rover, as well as on editorial for magazines including House and Garden (both British and US editions), The World of Interiors, Elle, Condé Nast Traveller and Vogue.


One of 210 pictures used in The River Cottage Year, by Hugh Fearnley-Whittingstall, published by Hodder & Stoughton in 2005. ‘I still have no idea what Hugh is doing to the goose,’ says Wheeler. ‘This book was my most cinematic approach to still pictures.’
Top: picture taken in natural light and used as a spread to open the ‘Fish thrift and standbys’, a chapter in The River Cottage Fish Book, Bloomsbury, 2007


Richard Krzyzak, art editor, designer, London and Hampshire

Read the full version in Eye no. 87 vol. 22 2014

EYE87 Cover

Eye is the world’s most beautiful and collectable graphic design journal, published quarterly for professional designers, students and anyone interested in critical, informed writing about graphic design and visual culture. It is available from all good design bookshops and online at the Eye shop, where you can buy subscriptions, back issues and single copies of the latest issue. You can see what Eye 87 looks like at Eye before You Buy on Vimeo.

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