Spring 2014

Natural fantasy

Anna Kealey on the myth-making powers of food packaging design

Packages for food are quintessential ephemeral design objects; we throw them away daily, often without thinking of their persuasive power. Yet food-packaging design is integral to the way companies communicate stories about food. And some of those stories are myths.


Green Giant logo, from 2009 to the present day.
Top: Burger King paper bag. Design and art direction: Crispin Porter + Bogusky, 2010. Illustration: David Iglesias.


Anna Kealey, design writer, educator, creative recruiter, New York

Read the full version in Eye no. 87 vol. 22 2014

EYE87 Cover

Eye is the world’s most beautiful and collectable graphic design journal, published quarterly for professional designers, students and anyone interested in critical, informed writing about graphic design and visual culture. It is available from all good design bookshops and online at the Eye shop, where you can buy subscriptions, back issues and single copies of the latest issue. You can see what Eye 87 looks like at Eye before You Buy on Vimeo.

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