Point of difference
Enigmatic imagery and restrained typography give HR membership quarterly Work. the visual personality of an independent magazine
Work. – the full stop in the titlepiece is deliberate – is the magazine for Chartered Fellow members of the CIPD (Chartered Institute of Personnel and Development), the professional body for human resources and people development, published by Haymarket Network. And while long-form articles on political power plays, the roots of the gig economy (in Shakespeare and Dadaism) and the ethics of supply chains provide the magazine’s journalistic credentials, it is the relationship between probing content and striking images that differentiates Work. from most business-to-business periodicals.
This alliance starts with the magazine’s covers, which feature arresting artworks – from a taxidermy dog declaring its own death (David Shrigley’s I’m Dead) to Picasso’s Celestina and Michelangelo’s Tomb of Giuliano de’ Medici. These works are then translated, via a blurb on the back cover, into a workplace-related parable, creating a kinship – generally through the method or trials of production – between high culture and business.
Cover of Work., winter 2017, with a photograph of David Shrigley’s I’m Dead (2010), taxidermy with wooden sign and acrylic paint.
Top: Classical imagery for the opening spread of Paul Simpson’s ‘Lessons from the Greeks’, Summer 2018.
Alex J. Todd, design historian and writer, London
Read the full version in Eye no. 97 vol. 25, 2018
Eye is the world’s most beautiful and collectable graphic design journal, published quarterly for professional designers, students and anyone interested in critical, informed writing about graphic design and visual culture. It is available from all good design bookshops and online at the Eye shop, where you can buy subscriptions and single issues. You can see what Eye 97 looks like at Eye Before You Buy on Vimeo.