Spring 2014

Raw like sushi

Alternative food zines scramble the conventions of magazine design to make a more authentic flavour

This is a boom time for magazines about food. But while mainstream food magazines maintain healthy circulation figures with the help of ‘how to’ features and celebrity chefs, there are a host of ‘alternative’ food magazines that take a different approach. Rejecting such conventions as cooking tips and recipes, they favour a wider sensibility, linking food to issues such as personal identity, sexuality, music, travel, culture, art and literature.

The articles within these publications range across such subjects as the future of fish and its sustainability; erotic food scenes in film; ‘hippophagy’ or eating horsemeat; eroding topsoil; or baking through chemistry. They may also include extensively researched photographic portraits of food in situ, such as the stunning series of alive-to-dead portraits of ducks in the first edition of Fool (Malmö, Sweden).


Lucky Peach is published by McSweeney’s (see Eye 78) in San Francisco. Logotype: Brian McMullen. Pig tattoo cover for no. 3, 2012, by Cody Miller of Blackheart Tattoo. Photograph: Chris Ying.
Top: spread of ‘Liquid Lunch’, from Swallow Magazine no. 3, 2013, photographed by Marcus Nilsson. Founder and creative director: James Casey.


Sarah Snaith, design writer, editor, London

Read the full version in Eye no. 87 vol. 22 2014

EYE87 Cover

Eye is the world’s most beautiful and collectable graphic design journal, published quarterly for professional designers, students and anyone interested in critical, informed writing about graphic design and visual culture. It is available from all good design bookshops and online at the Eye shop, where you can buy subscriptions, back issues and single copies of the latest issue. You can see what Eye 87 looks like at Eye before You Buy on Vimeo.

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