Summer 2016

Take my concept

Boris Bućan’s early posters display an audacity that challenges divisions between graphic design and fine art

Whether we approach Boris Bućan’s posters from the perspective of poster history or graphic design history, his body of work is a special case. The poster, more than any other form of graphic design practice, has always been poised at the interface between design and art, and the term ‘commercial art’, used for several decades before ‘graphic design’ became the norm, makes this explicit …

20th International Equestrian Events, silkscreen, Zagreb Equestrian Club, 1975. In two posters for annual riding events, Bućan is seen at his most visually disruptive. 
Top: Zagreb Youth Meeting ’77, silkscreen, 1977. In a poster for a youth organisation, Bućan combines an item of footwear favoured by the young with a graphic reference – the brick pattern – to the local construction industry.


Rick Poynor, writer, founder of Eye, London

Read the full version in Eye no. 92 vol. 23, 2016


Eye is the world’s most beautiful and collectable graphic design journal, published quarterly for professional designers, students and anyone interested in critical, informed writing about graphic design and visual culture. It is available from all good design bookshops and online at the Eye shop, where you can buy subscriptions and single issues. You can see what Eye 92 looks like at Eye before You Buy on Vimeo.

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