Evaluations by ‘trusted third parties’ are a mag staple, says John L. Walters
For certain magazines, the reviews section is its heart and soul, possibly the economic reason for its existence. The subject matter might be cars, domestic appliances, music, literature, games, holidays or gadgets; on a very basic level, the reviews provide a service to the readers as consumers – whether it is a star rating out of ten or an in-depth critique. Titles such as How To Spend It, Stuff, What Car and Which? make this clear.
Top: Illustration by Jason Ford.
John L. Walters is editor of Eye
Read the full version in Eye no. 96 vol. 24, 2018
Eye is the world’s most beautiful and collectable graphic design journal, published quarterly for professional designers, students and anyone interested in critical, informed writing about graphic design and visual culture. It is available from all good design bookshops and online at the Eye shop, where you can buy subscriptions and single issues. You can see what Eye 96 looks like at Eye Before You Buy on Vimeo.