Jonathan Hoefler
Recent articles about Jonathan Hoefler
Editorial Eye 105
Issue 105, Autumn 2023
At a time when people are seeing Artificial Intelligence as either a get-rich scheme or an existential threat …
Artificial idiot: Puzzling answers to nonexistent questions
Issue 105, Autumn 2023
Jonathan Hoefler experiments with AI to create what he calls ‘Apocryphal Inventions’. By Marian Bantjes / Eye Editors
Artificial idiot
Issue 105, Autumn 2023
Unpredictable, cliché’d, wonderful, neither artificial nor intelligent– is AI the dumbest new kid on the block or the future of illustration? Marian Bantjes explores the weird world of text-to-image generators
Forensic types
Issue 54, Winter 2004
Excavating the history of lettering gives this New York foundry a contemporary edge
Digital type decade
Issue 40, Summer 2001
The sound and fury of ‘radical’ typeface design associated with the early days of PostScript have quietened into a purposeful, prolific hum. There’s a new order of craft and and invention, driven by corporate culture, nostalgia and the demands of the screen.
If the face fits
Issue 11, Winter 1993
Well dressed magazines wear tailor-made fonts. Eye talks to three of the most sought-after names