Wednesday, 2:00pm
25 September 2024
Books received #58
Four titles: Znak. from Ukraine; Darren Leader's Logo Rewind; Present Tense: Wahine Toi Aotearoa from New Zealand; and Unidentified Paper Object No.3
In this ‘books received’ post, the Eye team looks at the history and visual language of trademarks; an activist approach for underrepresented voices; and the work of Marion Bataille.
Znak. Ukrainian Trademarks 1960 — 1980 by U,N,A collective (Uliana Bychenkova, Nika Kudinova, Aliona Solomadina) published by IST Publishing.
The book is a study dedicated to the history of corporate identity during times of thaw, stagnation and restructuring in Ukraine. The archival collection of logos, letters and photographs focuses on the Kharkiv school of industrial graphics and the accomplishments of Volodymyr Pobiedin.
Designed by Ukrainian U,N,A collective, Znak [sign] explores the history of graphic design and corporate identity in Ukraine.
Spread from Znak with trademarks from 1978 and 1980.
Znak describes the processes and highlights the influences in Ukrainian graphic design in the local and global contexts.
Logo Rewind: Trademarks of Medieval Norwich edited by Darren Leader, published by UEA Publishing Project
This publication highlights the fact that Norwich’s medieval marks are an early example of commercial ‘branding’ that is often overlooked by contemporary graphic design.
Designed by Darren Leader, the Swiss-bound cover of Logo Rewind includes trademarks by Thomas Waryn from 1514.
In the creation of this book, Darren Leader has collected and digitally remade more than 200 trademarks from Medieval Norwich, together with added biographic detail recorded in the early 1700s by the antiquarian John Kirkpatrick (1687-1728).
Spread from the book with trademarks from 1530s on the left, and Arms of Mark of William Layer by Cornelius Jansson Walter Winter on the right.
The marks are organised chronologically – here are examples from 1559 to 1571.
Present Tense: Wahine Toi Aotearoa edited by Catherine Griffiths, published by Vapour Momenta Books.
Present Tense documents the collective work of the feminist design community in Aotearoa New Zealand, who participated in the 2019 poster and exhibition of the same name. The project was led by Catherine Griffins who founded the independent non-profit platform Designers Speak (Up).
Designed by Catherine Griffiths (see ‘Figures that don't add up’), the typographic layer of the cover cites ‘ff3333’, the hex code for the red colour central to the project.
Several sections printed on colour paper document each consecutive iteration of the project.
Posters designed in response to Griffiths’ poster call were thoroughly catalogued. Pictured here is a poster by Corinne Knott titled Casual racism: a kiwi problem.
The book features a collection of texts and posters that document the current landscape of women/womxn/wāhine/-identifying and non-binary ‘folx’ in design and the diversity of Aotearoa New Zealand design.
Unidentified Paper Object No.3 published by Éditions Non Standard
This sewn-bound book is the third issue of Unidentified Paper Object that features the results of Marion Bataille’s letterform games along with her belief that these alternative workshop tools help complete the learning of reading and writing.
Third issue of Unidentified Paper Object was designed by Studio Rejane Dal Bello.
Four articles that address the games created by Bataille are included in the publication by Marie-Thérèse Zerbato Poudou, Sébastien Morlighem, Aude Lambert and Lucile Haguet.
Several letterforms from Marion Bataille’s modular games workshops printed on 85gsm paper.
Spread zooming into the four different type design strategies (AOZ, Claves, Jacques and Bâtisse) on the left, and Marion Bataille during the AOZ workshop on the right.
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