Feature: Food design
Evi O. Studio: Feast between the lines
This Sydney-based studio brings high-energy illustration and lettering to editorial design for food [EXTRACT]
Four seasons
Micha Weidmann’s art direction for a cookbook by London chef Ollie Dabbous, with photographs by Joakim Blockstrom
Sans serifs in suburbia
Sainsbury’s brought 1960s Modernism to the kitchen cupboard
Identity preserved
The labels for Tiptree jams stand out by staying the same
Well fed in the West End
Ardizzone’s menus evoked a mid-century world of food-loving Londoners
Sticky business
The dead-wrapped Tunnock’s Tea Cake is both hipster treat and Scottish design classic
Leftovers with a bad taste
In the past century the use of ‘trade characters’ built brand loyalty while reinforcing stereotypes
Tightly packed
Owen Jones’s trademark design for biscuit tins has stayed the same for generations
Fry like a spy
The comic strip simplicity of Len Deighton’s Action Cook Book taught bachelors how to cook
Purple reign
One of the world’s oldest chocolate bars has kept the same colour through thick and thin