Feature: Graphic design
Sans serifs in suburbia
Sainsbury’s brought 1960s Modernism to the kitchen cupboard
Identity preserved
The labels for Tiptree jams stand out by staying the same
Sticky business
The dead-wrapped Tunnock’s Tea Cake is both hipster treat and Scottish design classic
Leftovers with a bad taste
In the past century the use of ‘trade characters’ built brand loyalty while reinforcing stereotypes
Tightly packed
Owen Jones’s trademark design for biscuit tins has stayed the same for generations
Fry like a spy
The comic strip simplicity of Len Deighton’s Action Cook Book taught bachelors how to cook
Purple reign
One of the world’s oldest chocolate bars has kept the same colour through thick and thin
Labelled with love
The new craft beers come in bottles, ideal for trendy bars and hipsters who want to display what they’re drinking. By Paul Keers
Process and poetry
Stranger & Stranger and Fernando Gutiérrez tell Paul Keers about the ways in which bottles and labels communicate the intangible (and occasionally imaginary) character of wine and spirits
Raw like sushi
Alternative food zines scramble the conventions of magazine design to make a more authentic flavour