Feature: Typography
Read me! Part 1. Literacy in graphic design
Graphic designers are responsible for the communication of ideas through words, signs and pictures. Yet experimentation and new aesthetics cannot emerge without a thorough understanding of reading and writing: if we accept that language is important, we must be prepared to protect it
A design (to sign roads by)
As an exemplary rational design programme, the road signs of Jock Kinneir and Margaret Calvert demand careful study. Despite poor application, inconsistent additions and muddle over the past four decades, their robust, flexible system – with its humane typeface and quirky pictograms – still functions throughout the length and breadth of Britain
Reputations: Josef Müller-Brockmann
‘I would advise young people to look at everything they encounter in a critical light … Then I would urge them at all times to be self-critical.’
Max Bittrof: visual engineer
Max Bittrof was one of the leading German designers of the 1920s. Unlike many exponents of the New Typography, he was able to apply the aesthetic to a major commercial client
Reputations: Wolfgang Weingart
‘My work is like a quarry. People see a stone they like, appropriate it and work it until there’s nothing left.’ Eye talks to the father of New Wave typography.
BJ
Robert Brownjohn wanted to eliminate the boundaries between experience and design. In an explosively short career of remarkable promise, he pushed graphics, advertising and film to their conceptual limits
Maps and dreams
No printing method is too basic for Jake Tilson. Created with photocopiers, his books, magazines and objects are crammed with offbeat invention.