Issue 7


Modernity and tradition, Phil Baines

Modernism tried to break with the past; traditionalists embrace it. But any kind of ism is fated to become…


Julia Thrift

‘The thing we have never done at Emigre is to second guess what the audience would like or be able to…

The digital wave
Robin Kinross

The old manufacturing companies that dominated typeface production through most of this century have…

Telling and selling
Steven Heller

Cooper Black is one of the emblematic typefaces of the twentieth century. Who was the man behind the face?…

Rick Poynor

Why Not Associates are the wild boys of the British typographic scene … How do they get away with it?

Ellen Lupton

Designers take a superior view of vernacular typography. Is it time to come down from on high?