Eye Magazine

We live in changing, challenging and exciting times. While designers must engage with political and social issues, they cannot afford to be slaves to them. Therefore, a better and clearer understanding of the role of design and the designer is urgent. The exhibition asks us to consider commonality and convergence. It does not require us to wade through ideological impositions mentioned above, as so many ‘design’ events do today, before we get to actual design issues. The politicisation of design permeates discourse, writing and events. It is a problem our elite institutions have so much to answer for.

In ‘The New Art School Rules!’ we can, unsurprisingly, identify familiar and important themes that emerge from many of the contributions, including: ‘play’, ‘rule-breaking’, ‘critical practice’, ‘intellectual approach’, ‘craft’ and ‘collaboration’. But there are others that don’t fit and require unpacking. It is the sheer range of intelligent insights and diverse formal approaches that make this collection dynamic and vital. Many of the ‘Rules’ deserve studious engagement and need time to percolate – longer than the show itself can allow.

We see pieces that are ‘hand-crafted’ but are far from typographic or painterly abstractions. ‘Ask’, by Jenni Bennett is direct, unambiguous and honest in the extreme. Marion Deuchars’s, ‘Learn Something’ is a painterly typographic piece that petitions us to engage with other creative pursuits to improve our own – her lettering is beautifully drawn and perfectly balanced. Patrick Murphy’s ‘Dsegin int’s waht yuo see’ is a witty typographic conundrum; ‘Absorb’ by Chris Clarke is unforgettable – a cryptic, slow-burning presentation of an important design attribute. There is a wealth of approaches to form: pictorial, diagrammatic, abstraction, minimalist and conceptual pieces. One such conceptual work – ‘Give yourself space to think’ by Josef Minta – absolutely nails the brief and goes beyond it to capture the essence of the exhibition.

Minta’s is an important rule. The message is direct while the form adds depth to its meaning. A perfect synthesis of text and image. The Planning Unit’s ‘DIP’ (Do It Properly) reminds us that graphic design is a craft. Some of the contributions are not without fault, but as a collection, this series of typographic images is challenging, considered and a necessary intervention in the design landscape. For some, the exhibition’s design-centrism will prove challenging – but it is precisely what we need. A universal and essentialist approach to the practice of graphic design – concepts sadly missing in much design discourse – are prerequisites for engagement with a mass audience, if we believe the masses to be active participants rather than empty vessels.

The exhibition is timely, the concept urgent. It is a must-see and deserves a wide audience. It also needs a life beyond Design Manchester 19 Festival and hopefully, it gets one – we need debate, dissent and new rules of engagement about design; more than ever.

‘The New Art School Rules!’ continues at Bury Art Museum & Sculpture Centre until 25 January 2020.

Alex Cameron, editorial designer, lecturer and design writer, Madrid

Eye is the world’s most beautiful and collectable graphic design journal, published quarterly for professional designers, students and anyone interested in critical, informed writing about graphic design and visual culture. It is available from all good design bookshops and online at the Eye shop, where you can buy subscriptions and single issues.